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With upcoming UEFA Champions League blockbusters like Paris Saint-Germain vs. FC Barcelona and FC Bayern München vs. Arsenal, we’re set for football at the absolute highest level. Matches like these always make me ask: what options does a manager really have when their original game plan stops working?

With Manuel Neuer, even a mistake tells you something about the idea behind it. If you’ve ever played in goal, you feel moments like this differently.

180 minutes against Greece. Zero goals. Lost on head-to-head. That is the hard reality after four matches under Jürgen Klopp. One win, two draws, one loss.

A 0-1 loss to Greece, and the knee-jerk reaction is back. But emotional swings won’t fix German football. Just days ago, the narrative was all about momentum, energy, the “Klopp Effect,” and a restored sense of national unity.

My personal insights on SportsFirst’s podcast on how AI is transforming football analytics. At GAMECODE.Ai, we see this shift every single day.

I was immensely looking forward to my visit to Athletic Club in Bilbao. As a global benchmark for sustainable talent development and effectively the “Basque national team,” this club stands out from the rest of the football world like no other.

Market value tells you how much a player costs. It doesn’t tell you whether a club has understood what problem needs to be solved. This is precisely the point that’s often underestimated during transfer windows.

After a big final, there are moments that stick in your mind longer than many scenes from the game itself. For me, this scene after the final whistle of the 2026 World Cup final is one of them. Unai Simón from Athletic Club expresses respect and appreciation for the opponent.

Football is rarely decided by averages. It's decided by specific moments in the game. A pass isn't always the same pass, a run isn't always the same run, and losing possession isn't always the same loss of possession.

A good plan doesn't guarantee a knockout win. But without one, it's going to be tough. In the knockout stages it is rarely enough simply to stick to the original plan – what proves decisive is whether a team senses what's changing during the match.

Your training sessions are now measurable, but were they always? Teams spend most of their week on the training pitch. It’s where the game model gets built. Yet the data from those sessions has mostly stopped at distance covered and sprint counts.

Some clubs talk about identity. Athletic Club has built its whole history on it. Players born or trained in the Basque Country only, and still never relegated from LaLiga. Only two other clubs can say that.

A brilliant day #1 at Old Trafford for our team. Michael, Nick and Jean-Baptiste from our partner LaSource spent yesterday at Training Ground Guru Live talking with analysts, recruitment staff and performance teams from clubs across the game.

The first international break of the season is here. Almost 3 weeks with no league football means clubs have time to assess how their signings and players across leagues have performed.

“I ask a tactical question at halftime, and I have the answer before the second half.” This is how Domenico Tedesco, head coach of Bologna FC 1909, makes crucial in-game and post-game tactical decisions.

1 September. Deadline day, and we’re making headlines across German media. We’re pleased to see our work being covered by BILD, t-online, SPORT1 and WELT on how AI is changing the way coaches, sporting directors and scouts work.

Almost every club films their games and training sessions. Where many struggle is knowing how to draw conclusions from the footage. As a result, the sessions that most shape how your team plays leave behind the least evidence of your playing style.

We started GAMECODE.Ai because clubs kept asking a version of the same question: How do we measure the way we actually play?

Sporting directors often face a unique dilemma. Their academy coach says a player is ready to transition to the first team. The first team coach watches him for two weeks and is not convinced.

Edin Terzić, the new manager of Athletic Club, found the standard definition of a cross too restrictive. So he broke it into seven types and prioritised them by when they happen and which tactical setup the team is using.

When a club recruits from one region by design, development has to be sharper than anywhere else. That was the thread running through our CEO Tobias’s visit to Athletic Club in Bilbao.

Two coaches can watch the same match and disagree on what they just saw. One might call any ball from the byline a “cutback”. The other only counts it from a specific pocket of space, played first time, pulled back to the penalty spot.

August marks the start of the new football season across Europe’s major leagues. Plenty of teams will have used pre-season to work out how to win. Many are still working out how to win their way.

The World Cup is over, and preseason for many clubs is now underway. It is probably the most important football most fans won't watch.

Every club in your league can buy the same data, from the same providers. So where does the edge come from? Not from having the numbers, but from having numbers built around how you actually want to play.

What could Jürgen Klopp bring to Germany beyond human management skills? Nine of the eleven starting players in Liverpool's 2019 Champions League-winning team were signed using the club's data model.